Turn It Red

Alpro Pharmacy Turn It Red campaign artwork of the KLCC Petronas Twin Towers lit red at dusk for World Heart Day
Alpro
29 September – 31 October 2026 · FREE · Limited-edition gift

Turn it
Red

This World Heart Day, bring your home BP monitor to participating Alpro Pharmacy outlets for a FREE accuracy check.

Find my nearest outlet Sign up now
Why the colour red

What is Turn It Red?

Every year, the World Heart Federation invites landmarks around the world to light up red on 29 September for Shine for World Heart Day — raising awareness of cardiovascular disease, the world's leading cause of death.

This year, Alpro is joining the movement and lighting up red for World Heart Day.

Alpro Pharmacy corporate headquarters in Malaysia lit red for World Heart Day
Malaysia - Alpro Group Headquarter
Eiffel Tower in Paris lit red for World Heart Day, Alpro Pharmacy Turn It Red campaign
Paris
Empire State Building in New York lit red for World Heart Day, Alpro Pharmacy Turn It Red campaign
New York
Bridge in Nijmegen lit red for World Heart Day, Alpro Pharmacy Turn It Red campaign
Nijmegen
Motherland Monument in Kyiv lit red for World Heart Day, Alpro Pharmacy Turn It Red campaign
Kyiv
Historic building in Krakow lit red for World Heart Day, Alpro Pharmacy Turn It Red campaign
Kraków
1 in 10

BP meters in everyday use may give inaccurate readings. That could mean a normal reading appears high — or a high reading appears normal.

Check your BP meter every 6 months.
This World Heart Day

Alpro turns red. Don't just see red.

Take action. Turn it red.

The accuracy check

What happens during the check?

1

Bring your BP meter

2

We assess its readings

3

Get your result

4

Pharmacist advises you on the next step

⏱ Around 5–10 minutes 💰 Free 🏠 Bring the BP monitor you use at home
Is it time to check yours?

You should consider bringing yours if:

You've used it for more than 6 months
It has been dropped or damaged
Readings suddenly seem unusual or inconsistent
Your home readings differ significantly from clinic readings
You're simply unsure whether you can still trust it
Ready to Turn It Red?

How to Get Your Limited Edition “Turn It Red” Puffy Sponge

Check your BP meter. Get Rewarded.

Smiling woman washing a dish with the Alpro Turn It Red Puffy Sponge, shaped like a BP monitor Alpro Turn It Red Puffy Sponge shaped like a BP monitor: This isn't a BP meter, it's a sponge
01
Sign

Sign here

Take the pledge and let us know where you'd like your BP meter checked.

By submitting, you agree to be contacted by Alpro Pharmacy about your BP meter accuracy check appointment.

✓

Pledge received!

Thank you for taking the Turn It Red pledge. Bring your BP meter to your selected outlet any time from 29 September for your free accuracy check and reward.

02
Bring your BP meter

Bring your BP meter

Remember to bring your BP meter + cuff to your selected Alpro outlet.

03
Unlock your free gift 🎁

Unlock your free gift

Complete the check and receive your Limited Edition “Turn It Red” Puffy Sponge ❤️

Alpro Pharmacy Limited Edition Turn It Red Puffy Sponge free gift
*while stock lasts

Small steps. A healthier tomorrow. ❤️

One check can make a difference. Turn it red.

For your heart. For everyone.

Sign up now

Turn It Red is an Alpro Pharmacy initiative for World Heart Day, running 29 September – 31 October 2026. Participating outlets and reward availability vary by location and stock.

Ready to Turn It Red?

Find my nearest outlet

Choose your state to see participating Alpro Pharmacy outlets for the Turn It Red BP Meter Accuracy Check.

Select a state to view outlets Choose your state from the dropdown above to see participating Alpro Pharmacy locations for the Turn It Red BP Meter Accuracy Check.
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